ConnectGen
By Iggy Pintado
9781439225325

Connection Generation looks at the fascinating phenomenon of why people and businesses have adopted connection technologies such as Google, blogs, YouTube, MySpace, Facebook, iPhones and Blackberrys faster than any other communication medium. The book reveals how individuals, groups and networks have progressed beyond their intent to communicate - but to a tangible connection between people, information, experiences and ideas. Due to the technology's pervasiveness, this dynamic also transcends traditional thinking about societal generations. It proposes that whoever was alive since the birth of the web browser in 1995 - regardless of age - is part of this Connection Generation. This connection development presents challenges and opportunities for both society and business, which the book delves into more deeply. Today, with divergent and sometimes challenging components of civilization linked together, there is a unique opportunity to determine how society and business will evolve. With this in mind, it is imperative that we understand where we fit in. Through this definitive guide, we can take control of that information and apply it to our personal and business lives.